A slogan is a coined memorable keyword or phrases used as an accolade with company brand or services in advertisement campaigns.
It is an advertisement tagline that usually combines series of words to help consumers and potential clients identify values a business or brand creates through it’s products and services.
What makes a great slogan?
There are 5 ways to identify a great slogan:
1. It is uniquely identified with the brand.
2. It is short, memorable and easy to remember
3. It projects the purpose and benefits a product of brand stands for.
4. It helps the company to stand out and be set apart from other brands in the same industry.
5. It is a simple and concise phrases that uses short keyword(s) or phrases to project the brand or product.
11 slogans of Notable brands in the world.