After exploring graphic design trends of 2018, I decided to as well enumerate some key web design trends to look out for in 2018.
If you want to stay ahead of your competition then you need to plan ahead.
Now, no matter what industry that you’re in and no matter what your business does, your website is your online shop window.
For a large number of businesses, the website is the only asset that they have to promote the products or services.
Building and developing a website can be time-consuming and can be a money pit but getting the design and user experience right is important for increasing conversions.
Ultimately, this is the purpose of your website, whether to generate leads for you to contact later, or to sell something directly such as with an e-commerce store.
If you’re going to offer the best user experience and by default increase your conversions you’re going to have to stay on top of future trends in web design.
Now that’s the purpose of this post, I want to highlight some developing web design trends that may prompt you to make some changes to your website.
Without further ado here are the top web design trends that have identified that you’re likely to see come to the fore in 2018.
Web design trends of 2018
The greater use of negative space or as we’ve called it minimalism, plus you’ll definitely have noticed this trend developing over the last couple of years such as the examples on screen from Apple increased white space and less distractions are separating the better performing websites from the rest visitors your website don’t want to see everything in one place, they want to see the one thing that the visiting use website for in a clear and concise format.
2.Bold Typography Design
the second is bold typography design so as with the increased or should I say decreased minimalism in web design typography.
Design is also changing along with user behavior to keep your headlines and content as clear as possible.
Typography needs to support this not distract it. being bold is completely different to being distracting, only use fonts and sizing that support your message in purpose, don’t try to overcomplicate it for the sake of graphic design.
Visitors want to easily find and easily digest the information that they’re looking for that is your content, so be sure tokeep it simple.
the third point are cinemagraphs gifs or gifs and complex UI, animations, basically, memory saving video alternatives.
There’s a massive Drive on mobile first design, again this is nothing new but load times have to be considered when it comes to web design, the search engines are flagging up slow loading sites and penalizing them in the search results.
Concentration spans are also decreasing, again that’s not a new concept, so video formats are some of the best ways of getting information across quickly and easily from a user point of view, unfortunately video files increase ‘load times, as a general rule just due to the sheer size.
How do you get around this situation? Well, you can use such things as animations as cinemagraphs, like a static image with some motion involved, you can use the the gifs and we’ve also got UI animations.
They seem like small things but they just highlight and just increase that user experience again and so each of these examples is slightly different as you can see now there are certain situations where the use of these can increase conversions not just for retailers any industry can benefit from the use if they use correctly and without overdoing.
It’s like anything else, don’t overdo it, as well so sure behind the scenes of your business your services or your products being used or just to highlight some all important information or features.
You can include some animation that adds to the user experience and also supports the content and context of the page, you’ll definitely make the scroll the pleasurable and engaging experience for your visitor, this in turn increases stickiness to the page and obviously the more engaged the user is with your webpage and with your content as long as it’s what they’re looking for obviously then the greater the chance of you getting those all-important conversions whether fot sales or leads or whatever the purpose of your site is.
4. Intelligent chat BOTS and language processors
I have to make an apology at this point in time to be fair, you can’t create any content about any trends without mentioning chat BOTS and artificial intelligence now bots are a long way away from taking over the world, but consumers in every industry are now getting used to conversing with them as the first points of contact with a business.
It needs to be considered when looking at the design of your website how could you potentially include this functionality as a service to your visitors and what benefits would you see from it.
You can create BOTS easily quickly and for very little cost including the mini website, is also a quick and easy process.
BOTS are adopted into the mainstream which will happen over the next year, you will see them appearing on most web sites even if they’re just there as a gatekeeper for questions from visitors who were quite early in the decision making or fact-finding processes.
5. Bottom Sticky Elements VS. Top sticky Elements
The next point is sticky elements, separated it into two there’s the bottom sticky elements versus top sticky elements.
This is coming around as a development from mobile first design mobile users who are used to clicking on call to actions and links at the bottom of the screen.
This behavior starts driving web design, you’ll start to see elements becoming sticky which is basically when an element stays in its position a sin.
For this we’re particularly looking at the bottom of the page rather than the top, you’ll be used to seeing navigation bars at the top of the page that stay there when you scroll down but what we’re looking at here is actually mobile users been already trained into expecting to click at the bottom of the screen due to the mobile designs.
As I stated, traditionally nav bars and banner ads were kept sticky at the top of the page, they still are on most web sites but you might have noticed adverts on blog sites now sticking to the bottom of your mobile browser experience.
In particular now that’s only the start of the options that you’ll have available to you, so you need to always remember to think from the users point of view and that’ll help you to decide on what was best to keep sticky at the bottom of your pages.
If you find through your analytics that most of your web visitors are on mobile, consider adding these elements in as sticky elements to the bottom of the page rather than the top and it’ll be a much more natural process for your users to click on those elements.
Our secure web and secure apps, now these are even more important with upcoming GDPR and data protection changes in the UK as well.
Trust is a major factor to anyone who visits a website and that is any website, we all know that malware is bad and that ransomware is even worse, add to that, the change is coming next year regarding GDPR and data protection and your website is suddenly going to need some work in most cases anyway.
Users need trust you downloads, can they trust your forms and your data protection policies, can they trust that you look after the data using HTTPS to protect confidential online transactions like online banking and online shopping order forms and is the standard today, but given the rapid expansion of that ransomware as well and more.
Soon users will expect a secure experience and a trusted certificate on any webpage to visit and interact with.
7. Progress Spectrums
This is one that a lot of companies are still getting the the grasp of the next of progress spectrums, this might seem only like quite a small thing now, the thing is these small things add up to create quite big things.
User experience, when it comes to your web design is the biggest thing that you need to consider when you’re designing, which is why I’m mentioning progress spectrums.
Progress bars which you can see on campaign to content to recipients to delivery hasn’t changed much, the actual progression bars how you’d notify those users where they are in the stages of the process hasn’t changed much.
Since the early days of web design they tend to be things like tick boxes and standard progress bars break that user progress down into a series of steps, but in reality we don’t experience the world in that way.
We experience time and events in a sort of fluid, in a more sort of organic way.
Take for an example, I suppose thinking about walking to yanira shop, do you measure your progress in steps that you’ve made and steps left to take, or do you see it more as a progression from far away to nearer?
To arriving a progress spectrum such as, you can see there is of quite a simple thing but it’s a much more natural way of depicting the progress that a user is experienced along what could be a broad and continuous spectrum in which different events and steps seamlessly flow along.
So again this is just the design thing, but it’s a very small thing that will add up to quite a big thing in the user experience front, so again another consideration maybe you’ll start seeing these trending.
8. Dis/Mis/Information Architecture
The next is a term called disinformation architecture.
Basically the world and in particular the digital world has become so complicated that it’s increasingly difficult to organize it, and actually make sense of it.
So this information architecture is basically a term that’s been increasingly used in the user experience community.
It is a subject all to itself, but to boil it down to the very basics, it’s the process of organizing and arranging misleading and heavily filtered information so that people can understand the more simplified and accessible version of realities.
That’s a lot of words and it probably doesn’t make a lot of sense to you unless you’ve come across this term before.
What it means is that when you think about a website design and web process and procedures you’re trying to make everything as easy as possible for people to sign up for your service on your website or to contact you, but on the flip side of that you may have come across companies that make it pretty much impossible to find out how to cancel their services, you may even do that on your own website and that’s basically one of the ways that you can sort of whether it’s sort of a moral thing.
I’m not so sure, you know you should really be honest with the users but at the end of the day, if you make it a little bit more difficult to cancel than it is to actually sign up and it’s obviously playing into your hands a little bit.
Another way of looking at this information architecture is, also using clickbait, what you’re basically doing with clickbait, whether it’s the right thing to do or not is up to you but clickbaiting is basically using a headline to a blog or to a post or to a video or some piece of content that it’s not necessarily a fully accurate version of what your content is, but it’s something that will spike a person’s interest to get them to click onto it.
So you’re trying to bait the click and again, it’s a way of a sports Dick’s information architecture, a way of deception in a roundabout way, but it doesn’t have to be as strong as that.
It can just be make it easier for signups, than it is to make a cancellation, sign up to our newsletter on your website could be a form, cancelling product or service might have to be a phone call, so it’s those little steps and it’s something that you are starting to see a little bit more often on websites such as BuzzFeed in particular.
The clickbait topics and titles are there just to get the clicks as opposed to trying to give you a full idea of what that post is about in the headline itself.
9. Stock image relegated
so moving on stock images taking a backseat and they’re gonna be in decline now web visitors are always going to be looking for information it could be text it could be video it could be image formats but the definitely visiting your website to find out something they want to see the real you or the real information that means they don’t want to see stock imagery there’s a time and a place for it but if you want to be sort of authentic moving on from the disinformation so if you want to be authentic and give people what they want your pictures have to be yours they have to be honest.
Hey, You have to be authentic from time to time, if you visit a website and you recognize an image that you’ve seen somewhere else or that you’ve probably even used yourself, what have you got to think? How did that make you feel? You would probably put off a little bit, maybe lost a little bit of trust if not all of it in the company, website or the blog that you’re looking at.
It might not have been enough to drive you away from the site, but it definitely will have made an impact on you now this is exactly why stock images are going to take a backseat in web design, going forward they aren’t really that effective anymore and they negatively impact the user experience.
Again, if somebody’s looking for the same information from companies we’re offering the same types of products or service if they see the same images as well what sets you apart from the others?
You don’t want visitors to go through your website and go through that journey of I’ve seen this image before, it looks like somebody else why are they any different so get rid of the stock imagery, use authentic images, maybe you’ve created yourself, whether you’ve taken the photos yourself whether they’ve been done professionally, they need to be authentic.
10. Grid Layouts
Finally, our grid layouts, these are expected to become a real trend going forward, obviously inspired by sites such as Pinterest grid layouts, break up images into sections providing different angles or different color blends of a picture while looking well-organized neat and artistic at the same time.
That obviously takes us full circle and back to the first point of that minimalism grid layouts, they are something that can be used by businesses for a variety of purposes on marketing material as well as being sort of cool amongst plenty of different sectors as well like Educational where courses and programs are best displayed in grid.
It’s just a way of getting information organized on screen, make it clear and uncluttered, make it concise give the person just what they want from that visit and nothing extra, reduce that noise, reduce the distraction, you will increase conversions.
We hope that you found this post on “web design trends of 2018” helpful.
Keeping your website up today not just with the content but also the design and functionality will help you to deliver the best user experience for visitors to your site.
This increases the stickiness of your website keeping visitors on there and looking around for longer as visits a timing creases and bounce rates drop, conversions will increase.
So keeping a website fresh is much easier quicker and cheaper than developing a new one from scratch, so consider maybe split test in some of these approaches alongside your current website design to start optimizing for conversions.
As usual we’re always open to any questions that you might have or suggestions for future topics, you can drop your comments in the comment section below.