Hello, everyone i have chosen to pinpoint few mistakes of certain things within graphic design, so I thought I’ll kick it off with the top 5 logo design mistakes.
Logo designing can be a bit tricky as there are no certain rules guiding logo designs, however, there are some very glaring logo design mistakes that some logo designers still make and those logo design mistakes really make them look less professional to those who quickly can identify the faults.
Unfortunately, such designers if they can’t identify the flaws themselves, time may pass and no one is Telling them, its why I have chosen to write about these 5 logo design mistakes. So checkmate yourself, if you’re falling for same mistakes and try to make a redress.
5 Logo design mistakes
Mistake #1. Using too many fonts
First mistake that I’m going to talk about is using too many fonts, for me as a logo designer I used to use fonts for a lot of my logos but nowadays I get a lot of client Commission’s where they just want my hand lettering involved this makes it a lot easier for me because:
1. I don’t have to buy the font I don’t have to find the font, I make the font.
2. I don’t have to have license for the font, so I don’t have to pay any money out apart from the time I spent in creating that font through that lettering.
But often times, I see people using too many fonts in logo designs now logo designs are supposed to be simple, a lot of the time when people create vintage work they use a lot of fonts, for me I just use basically one or two and that’s sort of like my model.
I use Sans serif typefaces and that keeps it simple when creating logo designs, the main thing to remember is to not go above 3 fonts, that is a general rule of thumb and you know there is no rules within graphic design really, but stay on the safe side, don’t use more than three fonts in any sort of typographic poster or piece unless you have to do and especially not in a logo design.
Mistake #2. Follow trends
Following trend is what it is, which means a logo designed to be trendy may at any point in time go out of trend, does it mean companies or organisation have to follow the trend too? Rather than follow the trend for me, I will just say create something that can stand the test of time.
While It isn’t always that bad to follow trends, a lot of clients will ask to go with the trend, like; make it rustic or vintage whatever, but the thing is we’re supposed to be making logos that are timeless.
You’ll hear the phrase timeless used quite a lot of time and the timeless part of it literally means timeless, take for example the BBC logo hasn’t changed for ages and that’s because it’s a timeless logo.
It’s really simple, we’re not going to look at that logo and say that’s really bad, or that’s so old, rather we look at it feel the BBC logo is timeless, it just looks great.
That’s what we’re supposed to be doing, creating logos that will last ages, it’s not about following the design trends like minimalistic designs or ultra vintage style, but rather creating something that’s timeless and something that will last for a while or even go evergreen.
Mistake #3: Too complicated logos
Another top mistake is creating logos that are way too complicated. While your logos may not look simple in creation but in design. Simplicity is stylish and a simple logo usually is not simple to innovate.
Complicated- A term that I use a lot of the time when I’m critiquing logo design, some people opined that it looks way too busy and that basically means that you’ve ever overcomplicated it or there’s too much going on.
you’re supposed to be able to look at a logo design and identify with it very quickly and straight away.
I mean apparel companies can be a bit different, we don’t have to have rules with logo designs but if you’re going to go and base it yourself around a rule or a theory then base yourself around the visual side and the functional side of logo design, the visual side being looking good, not too busy, and the functional side being: can I look at this logo and prouldy say I made this?
This sort of goes hand-in-hand with using too many fonts, if you use more than three fonts people say that it can look way too busy and then I sort of doesn’t like it.
If it takes too long to look at, it looks very busy all that sort of stuff, the same happens with vintage graphic design or vintage typography logo design, people think that it means a lot of detail and yes sometimes we need a lot of detail especially within wall murals it looks pretty cool to have a lot of detail because that’s sort of a visual thing but with logo designs we have to take some of those overly complicated details and simplify them but keep the visuals being vintage, do you get my drift?
Mistake #4. Too many effects
Another mistake that we all make at some point, especially when we’re just starting is by creating too many effects or using too many colors, all my logo designs are based around just one color and that’s black.
I want to make sure that the negative space is working right and I don’t want to be distracted by colors if your logo can be read by just black and white and can be identified with then your functionality is working.
I once pointed out that logo design is just supposed to be visually good, but it’s supposed to be functional as well, don’t be using too many gradients unless you have to, you want to be using colors that actually complement each other.
You’re going to do a bit of research into that but that’s the general basis of it.
I have a list of a bunch of mistakes that I’ve made before in the past right here but there’s one that sticks out to me and people are still doing this and you know I think it’s just because of a lack of awareness.
Mistake #5. Distorting fonts
By distorting fonts, I mean squishing the fonts, like setting the kerning differently, you can put them on a path and you can make them a wriggle around in different places but never ever squish the font down or wider you don’t need to do it.
You can make it bigger or smaller fair enough, like just hold shift in Illustrator or Photoshop bring it down.
I’m surprised when I look on Behance and Instagram that a lot of people still actually do this, don’t do it you don’t need to do that there’s other ways around the fact that you’re trying to get across.
I hope you find this post on “5 logo design mistakes” useful