what is a logo?
If you looked in the dictionary it will give you a definition like “a logo is a symbol a sign or an emblem.” But there is more to what a logo means than just that.
If you go back to stone age times, you would see our human ancestors using symbols to pass across messages, ideas concepts and thoughts. They didn’t have written languages back then they may not have even had proper verbal communication. so symbols were vitally important.
If we fast forward to today we still use symbols to get across concepts, ideas and thoughts but rather call them logos. Logos are designed for recognition of organizations for businesses or groups, they’re used to build identity within or around those organizations.
The identity around an organization is what’s known as the brand and the logo is the tip of an iceberg in a brand. A logo should be:
There are millions of Logos out there, you need your logo, if you have one or want one to stand out from your competitors.
It needs to be solidly designed, it needs to cover all the bases. A logo is what most people will use to identify a brand they will see a logo and it’ll instantly trigger a thought or a feeling about that brand.
There was a study done with toddlers two three four year olds who can identify a name well-known brands from the logos before they could even read or write that’s the power of a logo or a symbol used well.
You will see logos on multiple things from business cards,
letter heads, vehicles advertisements, websites, social media platforms and there’s plenty of those.
You see logos everywhere, for that reason logos also need to be adaptable, they need to be able to be reproduced at sixteen pixels in the address bar in a web browser, they also need to be recognizable 100 foot high or 100 foot white on the side of a billboard.
You can see logos are important and logos are essentially symbols that convey a message of a larger brand. Businesses uses logo to create brand aware by putting it in almost everything attached to their products and services and usually when they do that they often use transparent logo designs. Transaprent logo designs are found on caps, cups, advertisment and promo flyers, shirts, websites and lot more.
Logo is the single iconic symbol that represents a brand and distinct it from other brands, it usually comes out in various background designs and color palettes so it can fit any product for brand or product awareness creation. So to be make this a possibility it is important to make sure that the logo design has a transparent background version, that adds more versatility to the logo and liveliness.